ONE EGG OR TWO Story??
I'm going to tell you my one egg
or two story. I think this story will help some agents with their sales.
This is based on a true story, but I can't remember the names. But
the names don't matter.
One day a very smart sales person (named Mr X) had a great idea on
how to increase the profit of Milkshakes sold at one of the biggest milkshake chains in America. This story takes
place in the 1950's. Mr X, writes a letter to the company telling them his idea on how to increase the profit of
their number one product milkshakes. Milkshakes cost about 5 cent each at the time. He wrote and told the owner how
he could charge 8 cent for a milkshake if he would just add an egg to it. The owner decides to try this idea and
see if it would work. The owner writes back Mr X and tells him that he tried his idea himself and when he asked the
customers if they wanted an egg in their milkshake they all said no. He told Mr X that he had wished that this idea
had work, and if it had, he would have paid him 1 cent on every milkshake sold.
Mr X, writes him back and tells him he didn't use his idea
correctly is the problem. So the owner if the milkshake place, invites him to his shop to explain what he is
talking about. He shows up and tells him, that he would love to show him his idea personally.
So the next customer walks in, comes to sit at the counter and Mr
X asks him if he wants 1 egg or 2 in his milkshake. The client says, hmm, I guess I only want one. He charges him 8
cent for the milkshake.
See the trick was not to ask the client if they wanted the egg,
but to ask them if they wanted one or two eggs. He didn't give them the option to say he didn't want the egg in his
milkshake, but just asked him how many he wanted. Mr X made millions from this simple idea.
Now you're asking me what does this boring story has to do with
selling life insurance.
A lot of agents make the same mistake when selling life insurance.
You are asking them if they want to buy this plan that you are showing them, instead of which of these 3 plans that
I have before you do you wish to buy.
The option should never be, either buy this or don't. Try saying
which one of these three plans do you like.
Here is my example.
Client wants you to run him a quote on $200,000 worth of coverage
and it cost $50.00 dollars a month. Don't make the mistake of only bring this one quote to the
Go ahead and bring three different quotes.
Bring this quote, but also bring a quote for like $150,000 for $40
a month. Also bring the quote for $250,000 for $65.00 a month.
Let the client choose between the three. Sometimes he might chose
the bigger policy when he see that he can get more coverage for just a little bit more a month, or he might not can
afford what you are showing him and instead of saying he can't afford it and goodbye, he will pick the cheaper plan
that he might can afford.
Here is my disclaimer before someone posts a comment on this post.
I'm just making up these figures. They are not actually numbers. I'm just showing you the idea.
I hope you can get something out of this story.
Okay, now do you want one egg or two in your
A side note is that I tried putting an egg in my milkshake and it
was not that bad.